Posted by: scottgow | March 4, 2010

“Social Media Rock Stars” Put on Notice

Social media gurus have raised the ire of several rock n’ roll legends, and the legends aren’t taking it lying down.  In papers filed earlier today, a group representing hundreds of rock musicians, past and present,  filed a class action lawsuit aimed squarely at  several of  social media’s top dogs.

The lawsuit takes social media gurus to task over their “egregious infringement and inappropriate use” of the term ‘rock star’ to describe themselves.

“In the beginning, it was alright” explained one of the ‘real’ rock stars, who would identify himself only as ‘one of the Gallagher brothers from the Brit band Oasis’, “but now every person with over 1000 Twitter followers is calling themselves a rock star.  It’s just not right.  D’ya know what I mean?”

Metallica’s Lars Ulrich was less diplomatic when asked about the lawsuit:  “How many hotel rooms have these Twitter-nerds smashed, man?” he asked.  “How many groupies do they have?  I’m not talking about Facebook friends here, I mean real chicks.”

Ulrich has a point.  A recent study showed that most “social media rock stars” are 50-percent less likely to ransack a hotel room than the average hotel goer, and over 4 times as likely to giggle and turn red when interacting with a member of the opposite sex (Note: not surprisingly, the stats are reversed if the interaction is on Facebook, or Twitter).

The lawsuit, although odd, is not without precedent in the new media community.  In a related case last year, the International Order of Assassins sued the web development community for commonly referring to the best among them as ninjas.  A spokesman for the ancient group of covert Japanese assassins was quoted at the time as saying “just because you can code Ajax well, you shouldn’t be able to go around calling yourself a ninja.  We’ve worked hard to wear the title.  I mean, c’mon, I know 317 ways to kill a man with my bare hands, can an HTML coder say that?”

In what seems to be the only response to the rockers’ lawsuit so far from the social media community, @SocialMediaRockStar78 tweeted earlier this afternoon: “R&R Lawsuit FAIL. SM Rock Stars FTW!!!”

Courts will hear first arguments in the spring.

SG

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